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The Brand

Amwaj is renowned for its exceptional quality and enduring excellence. Every stone is of the highest standards and the meticulous craftsmanship is reflected in every creation.

A passion for perfection

Established in 1999 by the esteemed and globally renowned Ali & Sons Company LLC, Amwaj has grown to become more than a brand, it is an experience. Offering an incomparable collection of innovative, luxurious and timeless pieces, Amwaj’s inspirational designs are handcrafted for today’s modern yet classically elegant woman. The company’s customer-centric approach and commitment to excellence ensures that there is something for everyone, as it caters to many styles while offering customized jewellery creation, turning their patrons’ imagination into reality. With its strong regional presence, Amwaj has evolved into one of the UAE’s most influential names in the fine jewellery. segment.

Amwaj is built on the principles of excellence that are not only apparent in each creation, but felt by the individuals who wear them. The brand provides its clients with an authentic experience so that they can discover the brilliance of Amwaj’s collections and their illustrious jewellery. Amwaj engages with clients, cultivates lasting relationships with them and delivers a sensation of exclusivity and luxury that is simply unmatched. The company has carried these values throughout its history and still implements them with integrity and precision.

Customer Service

Amwaj is renowned for its exceptional quality and enduring excellence. Every stone is of the highest standards and the meticulous craftsmanship is reflected in every creation.

An unwavering commitment to excellence

The Amwaj experience delivers a splendid combination of innovation, idyllic collections and superior craftsmanship. Patrons receive expert advice from our professional and attentive staff, aftercare for their cherished Amwaj pieces such as cleaning and polishing as well as home visits and special previews to accommodate each client and their particular requirements.

Jewellery can be custom made and designed with the help of our master craftsmen to turn every vision into a magnificent reality, using only the finest gems.

Know How

The company’s customer centric approach and commitment to excellence ensures that there is something for everyone, as it caters to many styles while offering customized jewellery creation, turning their patrons’ imagination into reality.

The elements of distinction

With over 20 years of experience, Amwaj has been designing and creating jewellery that makes a lasting impression. Every single item is handcrafted to perfection using the finest gems and the utmost attention to detail. Every curve, each setting and all the elements are flawless. By offering both ready and customized pieces, Amwaj can cater to every client’s needs.
Our professionals offer advice and assist every step of the way during the process. Tailor-made jewellery is crafted to perfectly complement the client’s personality while every stone is matched to the custom design and the budget. Amwaj’s existing collections ideally combine Emirati heritage with international accents, appealing to both regional and global audiences.

Award -Winning Achievements

Amwaj has been the recipient of several awards and certificates, highlighting the company’s dedication, strong values and unparalleled quality. A few of these noteworthy honors include:

Abu Dhabi University

ADU – Alumni Graduation Ceremony Sponsorship
IBDAA – Award in recognition of supporting young designers
Abu Dhabi Police Recognition Award
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